Wilkinson & Associates| PR & Marketing | DC, Virginia, Maryland

Our Story

WILKINSON + ASSOCIATES—CUSTOMIZABLE PR & MARKETING SERVICES, FROM “SMALL TO ALL”

WilkinsonShein is now Wilkinson + Associates. While our brand has evolved, our commitment to our clients remains the same. With nearly two decades of experience and award-winning success, our roots in B2B and B2G public relations and marketing are deep. Widely-known for our innate ability to translate complex topics into narrative and creative everyone can understand, W+A crafts campaigns that deliver measurable successes for clients in technology, telecom and renewable energy. Our combination of veterans and fresh thinkers, client-first approach and industry expertise is unparalleled. Our dynamic team offers agile services at a senior level to garner measurable results. We work shoulder to shoulder with your executives, guiding strategic communications with the strength of decades of experience in public relations, branding, marketing and social media management. We exploit the changing media landscape to make genuine connections for organizations of all sizes and all stages of growth—from market leaders to start-ups. W+A becomes an extension of your team to develop and deliver the message that matters, on the platforms that matter, to the audience that matters. Let us put our veteran team of whip-smart professionals to work for you. Contact us »

W+A offers comprehensive and project-based programs:

Branding & Messaging Marketing

Strategy Public Relations

Analyst Relations

Social Media Creative Websites

SEO and SEM New Media

Content Development

HOW WE ARE DIFFERENT

We are experts in what we do and we become experts in what you do. Focusing on a few key industries, we ensure we are your well-versed champion.

We deliver senior level expertise every single day. We don’t pull the ‘Bait and Switch’… ever. The W+A expert you meet on day one remains with you.

We do great work and no one knows that better than our clients. For nearly 12 years our business has remained at the top of its class based on referrals.

As a boutique firm, our clients are pretty special to us. We are passionate about the power of relationships and bringing our clients together with media, publishers and analysts.


THE TEAM

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Leah Wilkinson  |  Principal

Leah-Wilkinson A veteran communications professional, Leah has a broad range of experience spanning nearly 20 years in public relations, social media, content, branding and marketing, delivering results for clients in the technology and renewable energy industries. As founder and principal of Wilkinson + Associates, she excels at translating her strategic vision to tactical action to create dynamic, fresh and above all, successful public relations, social media, content and marketing programs… +

Mary Noyes Joynt  |  Vice President, Strategic Marketing

As vice president, strategic marketing, Mary supports clients in all their marketing communications needs. With more than 20 years’ experience with all facets of account supervision and project execution, Mary brings an exceptional knowledge base to marketing activities, including branding, positioning, strategic planning, corporate identity, event planning…+

Liz Smeds  |  Associate

Liz has more than 15 years of public relations experience in both agency and corporate environments. She has managed and executed all facets of public relations programs for government and commercial organizations related to technology. She is keenly aware of technology and IT trends and uses that knowledge to garner media attention and opportunities for her clients…+

Frank Andorka  |  Associate

Frank, an award-winning journalist for more than 20 years, has an innate ability to translate highly technical information and distill it into language everyday people understand making him one of the top content producers in the country. Frank was one of the first trade editors in the country to recognize the power of social media in creating strong bonds between businesses and their customers…+

Wendy M. Porter  |  Associate

A results-focused communications specialist with more than 15 years of experience leading strategic communications for high tech global companies. Wendy is a proven leader and motivator with the ability to translate complex ideas into clear and effective communications strategies with measurable outcomes…+

Amanda File  |  Associate

As a writer, social media specialist and blogger, Amanda helps clients develop a voice and share their vision across marketing and PR content and in the social media sphere. With a background in journalism and publishing, Amanda focuses on creating a story that engages customers and stakeholders, building community and establishing cohesive messaging…+

Your Name Here  |  Associate

Interested in becoming an Associate and part of our dynamic team? We are always looking for strategic thinkers with a drive to do great work, get results for their clients and have fun doing it. If you have been working in the industry and are looking for a virtual, flexible work environment with fun colleagues and exciting clients, contact us today!


Key Services

MESSAGING & BRANDING

A company’s message is key to their success. We know the stronger the message, the better the results. The W+A team has decades of integrated marketing experience developing messaging that matters and translating that messaging into a tangible look and feel—ultimately establishing a comprehensive brand. We’ll flex all our creative muscles to move the needle toward more success…for you.

MARKETING STRATEGY

Wilkinson + Associates goes beyond the expected. With marketing strategy—and in everything we do—W+A gets to the root of your business and puts the strategy and tactics in place to ensure it grows. We build relevant, trusted brands and make your story shine. We employ marketing tools and technologies that allow you to identify, analyze and structure outreach—reaching your customers in the most effective ways.

PUBLIC RELATIONS

Wilkinson + Associates’ team of public relations experts get you in front of the stakeholders that matter—industry, media and employees—to get your message out to the right people at the right time. With W+A, you get noticed and your industry presence grows and strengthens, whether through industry and national media coverage, industry awards or bylined articles. We’ll flex our media relations and editorial muscles to move the needle toward more success for you, your executives and your brand. With deep experience and media contacts in the IT, telecom and renewable energy industries, W+A deploys our subject matter expertise to your benefit. This is at the core of all we do.

ANALYST RELATIONS

Industry and technology analysts remain some of the leading influencers in company positioning and product and service purchases. Our nearly two decades of experience means we have deep relationships with the analysts that matter. We know who you need to talk to and how those conversations need to be positioned. We also make recommendations on how to best engage research and analyst firms to best benefit you and your organization’s objectives. We make our relationships and your story work harder for your success.

EVENT MANAGEMENT & PUBLICITY

Whether a gathering of thousands of industry professionals, a ribbon-cutting for a new solar array or a user conference, W+A provides comprehensive PR and marketing support for events. Our team of associates have decades of experience elevating the success of events from start to finish. Regardless of size, they require a unique set of organizational and PR skills. W+A can manage and juggle it all with ease—from event promotion & event publicity to hand holding VIP speakers to comprehensive programs designed to help exhibitors launch new products/services.

CONTENT DEVELOPMENT

W+A has been developing content since long before content was cool. Veteran marketers and PR professionals know that content isn’t just “pretty prose” but well-written, professional pieces that draw the reader into your story and then drive them to take action. Our team of strategists, writers and editors, develop your content strategy, create the right kind of content written specifically for your audience and deploy that content through all the right channels to maximize each and every word or graphic.

SOCIAL MEDIA

Is it a blog? A tweet? A plane? A pterodactyl? Unlike the famous 80s movie Airplane!, a successful social media campaign and social media management is serious business. The W+A team has been at the forefront of B2B and B2G social media trends since the days that Myspace was popular. We develop social media programs based on your objectives and our keen sense of what equals success. Not every organization needs a blog. Not all companies need to be on Facebook. Some companies need it all. We’ll tell you where you need to be and what you need to say. Our team of editorial masters (think former editors, writers) work side-by-side with you to develop the kind of content that gets noticed, noticed some more and noticed again.

CREATIVE

Does your creative portfolio need a refresh? Or, does your company’s strategic direction call for a complete overhaul? Whether we are developing your new creative style or working within existing guidelines, the W+A team handles all aspects of the creative process for you. We meld your strategic input and direction with our award-winning creative team to capture your organization’s persona. From there, we build the creative tools you need for success—from websites to ads to brochures to booths.

WEBSITES

We all know that a website is far more than just an online brochure. It is the “heart” of your organization’s brand. It is also a fast-moving field with changes in web development technology and design approaches. Our team of experts stays ahead of that curve to ensure your website is designed and built to last. We take the time to understand what you expect from your site—information sharing, lead generation, thought leadership, etc.—then match that to your brand and positioning to develop a site that exceeds your expectations.

SEO AND SEM

Why design and develop an award-winning website if your customers and influencers can’t find you? Without Search Engine Optimization and Search Engine Marketing, your company can get lost in the ever growing mass of keywords and paid ads. Our SEO/SEM experts understand the importance of being ahead of the competition and more importantly, we know how to get you there and keep you there.

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CASE STUDIES

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CLIENT EXPERIENCE

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Testimonials

  • Wilkinson+Associates is a firm who understands renewables. They bring a strategic eye to the work they do for both the industry and their clients. The team’s dedication to professionalism and success is apparent in everything they do.Jennifer R. | Managing Editor, renewableenergyworld.com
  • I have worked with Leah for nearly a decade, bringing her and her firm in as counsel first at one organization and then at a second when I moved into a completely new market. Without a doubt, they take the time to understand industry nuances and get unique B2B needs unlike any other firm. Their recommendations are developed strategically, and the work is executed to meet and exceed outlined metrics.Colleen M.
  • The day I joined my latest venture and accepted my biggest challenge, I realized that our strategic vision was lacking. The strategic vision required a high level of brand awareness and needed the staff to be seen as thought leaders. W+A was hired after a quick but comprehensive process of interviewing some of the largest agencies on the east coast. They put together a great plan to help our company gain market share and grow our revenues by leaps and bounds, including recognition on the Inc 500 Fastest Growing Company list. W+A was and continues to be a great addition to the team. Their hard work, creative eye and strategic mindset helps our staff connect with our customers, the media and the broader industry. Our growth and market penetration would not have happened without them.Mike S. | VP sales & marketing

News

Stories

Solar Power World
5/16/16
Energy & Infrastructure
January 2016
Wholesale & Distribution International
January 2016
The NonProfit Times
11/05/2015
Solar Novus Today
11/04/2015
Supply & Demand Chain Executive
7/20/2015

Latest Tweets


Contact Us

703.907.0010 info@wilkinson.associates

5877 Washington Blvd, #50069 Arlington, VA 22205

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