Nubis Communications, an innovative startup in the optical and ML/AI industry, founded by a team of powerhouse industry veterans, approached Wilkinson to prepare for a critical pre-launch phase targeting key stakeholders. The company’s existing logo and brand identity were outdated and did not reflect the cutting-edge nature of its technology. To effectively present the company as a leader in innovation, Wilkinson was tasked with revitalizing its brand while maintaining an element of secrecy essential to its pre-launch strategy.
Logo Refresh and Brand Modernization
Recognizing the importance of honoring the original brand while bringing it up to date, W+A embarked on a logo refresh that preserved the core elements of the original design but modernized it to better align with the company’s innovative spirit. The color palette was also revitalized, shifting to a more contemporary scheme that conveyed both professionalism and forward-thinking dynamism.
Website Redesign for a Strategic Pre-Launch
Wilkinson then turned its focus to redesigning the company’s website. The goal was to create a digital presence that embodied the excitement of the startup’s breakthrough technology and the leadership of its veteran executives, all while maintaining a necessary air of mystery. The website needed to be professional and credible, giving investors and stakeholders confidence in the company’s potential, without revealing too much about the still-confidential technology.
Strategic Outcomes
Through Wilkinson strategic brand refresh and website redesign, the startup was equipped with a modern, compelling visual identity that resonated with investors and key stakeholders. The new look and feel provided the company with the foundation it needed to appear credible and “real” in the eyes of potential customers, investors and partners, setting the stage for a successful market launch.
Wilkinson’s work ensured that Nubis could make a powerful impression without compromising the secrecy surrounding its innovative technology. The refreshed logo, modernized collateral and strategically designed website gave the company the polished, professional image it needed to confidently engage with its target audience and prepare for its official market debut.
