Wilkinson is a trusted partner of OIF, an organization at the forefront of driving optical and data networking interoperability. Our role involves providing comprehensive public relations support that amplifies OIF’s visibility, strengthens its industry influence and fosters engagement among its members and stakeholders.
Ongoing Media Outreach and Strategic Visibility
To ensure that OIF and its subject matter experts (SMEs) are recognized as thought leaders, Wilkinson conducts continuous media outreach. We proactively work to secure mentions and features of OIF in articles that discuss or reference technologies where OIF has set the interoperability guidelines. By keeping OIF in the media spotlight, we help reinforce its reputation as a critical player in the optical and data networking industry.
Dynamic Social Media Engagement
Wilkinson also manages OIF’s social media presence, developing and deploying content that engages the industry and its members. On its behalf, we interact with the broader community through strategic social media campaigns, share updates on OIF’s projects, member and interoperability events and highlight key achievements. We also provide annual social media training to OIF’s 150+ members, ensuring they are equipped with the skills to effectively amplify OIF’s message and engage with the industry online.
Press Releases and Industry Event Support
Working closely with OIF’s Board and stakeholders, Wilkinson drafts and disseminates press releases that announce new interoperability projects, showcase OIF’s interop demonstrations at major industry events and more. Our team also offers on-site support at these events, managing media interviews and fostering relationships with journalists to maximize coverage and exposure.
Visual Storytelling and Member Collaboration
Wilkinson developed and regularly updates the OIF infographic, a powerful visual tool that encapsulates OIF’s key interoperability work. This infographic serves as a quick-reference guide that effectively communicates OIF’s impact and achievements to the industry.
In addition, we develop and update PR guidelines tailored for OIF’s member interop events, collaborating closely with participating members to ensure consistency and clarity in communications. Custom social media graphics are also created for OIF and its members, enabling them to showcase their involvement in industry events and further promote OIF’s initiatives.
To enhance OIF’s communication strategy, Wilkinson also coordinates and supports the production of OIF videos. These videos serve as a compelling medium to convey the value of OIF’s work and highlight the contributions of its members, further solidifying OIF’s position as an industry leader.
Results and Impact
Through a blend of strategic media outreach, dynamic social media engagement, visual storytelling and event support, W+A plays a pivotal role in elevating OIF’s brand and ensuring its continued influence in the optical and data networking industry. Our comprehensive public relations support has empowered OIF to effectively communicate its mission, engage its members and drive the adoption of interoperability standards across the industry.
