For nearly 20 years, Wilkinson has been a trusted partner to the OFC Conference, the world’s largest and most prestigious global event for optical networking and communications. With a longstanding commitment to excellence, Wilkinson has provided comprehensive public relations, media outreach and exhibitor PR support, helping to position OFC as the premier gathering for industry professionals and the global hub for innovation and collaboration in the field.
Comprehensive PR and Media Outreach Support
From the initial planning stages to the closing moments of the conference, Wilkinson provides end-to-end PR and media support, ensuring that OFC receives the global attention it deserves. Our services include drafting and distributing press releases, conducting extensive media outreach, managing media and analyst registration and producing newsletters tailored to the media and analyst community.
Innovating for Better Coverage and Exhibitor Success
At Wilkinson, we continually seek new ideas and develop programs to enhance media coverage of the conference and its exhibitors. We also focus on supporting the exhibiting community by providing them with a robust foundation of tactics to launch new products and make strategic corporate announcements. Each year, Wilkinson develops and updates a comprehensive PR Toolkit for all exhibitors, outlining the PR opportunities available at OFC, along with important deadlines and other critical information they need to maximize their impact at the conference. Our efforts ensure that OFC remains the go-to platform for world-class brands to share their latest innovations.
Exclusive Media and Analyst Lunch Panel
A key highlight of our support is the annual exclusive lunch panel we organize for media and analysts on-site at OFC. W+A curates this panel by selecting the most relevant and timely topics of interest to the media and analyst community, gathering top experts in those fields to provide valuable insights. This panel has become a cornerstone of OFC, offering media and analyst attendees an opportunity to engage with industry leaders in an intimate setting.
On-Site Media Center Management
Wilkinson also takes the lead in managing the OFC media center on-site, ensuring that the media and analyst community have access to all the information they need. Our team coordinates interviews with key OFC spokespersons, handles all logistical aspects of the media center and provides comprehensive support throughout the conference. This hands-on approach guarantees that the media have a seamless experience and are well-equipped to cover the event.
Delivering World-Class Results
Through close collaboration with the internal OFC communications team, Wilkinson has consistently helped elevate OFC to a global platform where world-class brands can make impactful news. Our strategic efforts have contributed to the continued success and growth of OFC, reinforcing its position as the leading event in optical networking and communications.
