RE+ Events, previously known as Solar Power Events, required a comprehensive overhaul of its online presence to align with its new brand identity and expanding role within the clean energy sector. With 20+ events and more planned, it was essential to establish RE+ Events as the primary brand while allowing each regional event to retain its unique character.
Cohesive Web Platform for a Growing Brand
Wilkinson was entrusted with creating a website that would facilitate the seamless transition from Solar Power Events to RE+ Events while also serving as a scalable platform for future expansion. The new website had to:
- Position RE+ Events as the central brand while maintaining the distinct identities of individual regional events.
- Provide a user-friendly platform that enables RE+ staff to easily manage and update all events.
- Capture the visual identity and tone of the new RE+ brand, ensuring a consistent and dynamic online presence.
Innovative Design and Seamless Transition
Wilkinson developed a core site structure to achieve these goals, including Home, About, News & Resources, FAQ and Contact Us pages. Additionally, an Event Template was designed to streamline the process for the RE+ Events team to create, update and replicate events as needed.
Wilkinson’s approach ensured that the new theme and brand direction were seamlessly integrated across the entire website, delivering a consistent brand experience on every page. The platform was built with scalability in mind, allowing it to grow alongside RE+ Events as they continue to expand.
Empowering RE+ Events for Future Growth
Wilkinson’s strategic web development and branding expertise played a crucial role in the successful transition from Solar Power Events to RE+ Events. Through close collaboration with the RE+ Events team, Wilkinson delivered a scalable website design that embodies the organization’s dynamic identity, offers a robust solution for managing a growing portfolio of events and reinforces RE+ Events’ leadership in the clean energy industry.
