Establishing Industry Leadership through a Comprehensive eBook Strategy

In 2018, Wilkinson created Standard Solar’s first eBook on Commercial Solar Financing, which laid the foundation for a successful content strategy with eBooks as a key component. Building on this achievement, we introduced the company’s inaugural Community Solar eBook in 2019. Since then, we’ve released two additional editions, with the most recent published in August 2024. Wilkinson sought to solidify Standard Solar’s position as a thought leader in community solar by delivering valuable insights through a series of eBooks, aimed at educating stakeholders, policymakers and industry professionals.

Branding & Strategy: Establishing Thought Leadership in Community Solar

Recognizing the importance of community solar as a key growth area within the renewable energy landscape, Standard Solar sought to position itself as the go-to authority on this subject. Our goal was to create a comprehensive eBook that would serve as a strategic tool for branding and thought leadership while also highlighting the company’s pioneering role in the industry.

From the first eBook in 2019 to the current edition, Standard Solar’s publications have evolved with the rapid changes in the community solar landscape. This third eBook continues to build the brand’s credibility, offering the most up-to-date insights into the evolution, impact and future of community solar.

Content & Marketing: Comprehensive Insights into Community Solar’s Growth

The latest eBook provides a deep dive into community solar’s transformation from a niche concept to a vital component of the renewable energy sector. Our team developed strategic content covering key topics, including:

The Growth of Community Solar: Exploring the rapid expansion and technological advancements driving this sector.
Economic and Environmental Impacts: Detailing the positive outcomes for local economies, job creation, and environmental sustainability.
Policy and Program Expansion: Offering an analysis of the latest policy changes and program growth across the U.S.
Energy Equity and Inclusion: Highlighting how community solar is increasing access to clean energy for underserved communities.

This well-rounded content strategy not only educates readers but also positions Standard Solar as a leader in shaping the future of community solar.

Digital & Social Media: Amplifying the Message

To ensure maximum reach and engagement, we implemented a digital promotion strategy that leveraged Standard Solar’s social media platforms, website and email marketing channels. The eBook served as a cornerstone piece for thought leadership campaigns, generating discussions and engagement across the solar and renewable energy sectors. The digital strategy was designed to capture the attention of potential clients, investors and policymakers.

Thought Leadership: Paving the Way for Industry Influence

With the release of the latest eBook, Standard Solar has further cemented its role as a thought leader. It serves as a key resource for industry professionals looking to stay informed on the latest trends and innovations in solar energy. The eBook reflects Standard Solar’s commitment to advancing community solar, reinforcing its influence in policy discussions and positioning the company at the forefront of renewable energy development.

Strategic Outcomes

Through a carefully crafted branding, content and digital strategy, Standard Solar’s eBooks have become a cornerstone of its thought leadership initiatives. The eBooks have:

Established Standard Solar as an authoritative voice in community solar
Equipped stakeholders with valuable insights into the sector’s growth and potential
Reinforced the company’s commitment to energy equity and environmental sustainability

Through the eBook, Standard Solar engages with its target audience, providing the company with the foundation to lead meaningful industry conversations and shape the future of community solar.