As Solar Power International (SPI) – the largest and most prestigious clean energy conference in the industry – began rebranding to RE+, the RE+ Events team required a website that could seamlessly integrate into the broader RE+ Events brand. The challenge was to develop a platform that was responsive, engaging and user-friendly, while maintaining the prestige and authority SPI had built over the years.
Crafting a Unified Brand Experience
Wilkinson, renowned for its expertise in clean energy and trade show marketing, was brought on board to lead the digital transformation. The project aimed to:
- Align SPI under the new RE+ Events umbrella without losing its well-established prominence.
- Create a responsive and engaging website that ensured a seamless user experience across all devices.
- Maintain the authoritative presence of the SPI brand while merging it with the new RE+ identity.
Strategic Web Design for a Seamless Transition
Leveraging its extensive experience in branding and trade show strategies, Wilkinson approached the project with a focus on creating a cohesive digital brand experience. The design needed to reflect the identity of RE+ Events while preserving SPI’s credibility and leadership in the industry.
Key elements included:
- A responsive design, optimized for desktop, tablet and mobile devices, delivering a consistent user experience.
- An intuitive user journey that simplified navigation, making it easy for visitors to find event information, register and stay updated on the latest industry news.
- A strong visual integration with the RE+ brand, ensuring a unified presence across the expanding portfolio of events.
Elevating RE+ Events Through Digital Innovation
Wilkinson’s deep knowledge of the clean energy sector and its proven track record in trade show marketing was instrumental in the successful transition of SPI to the RE+ platform. The new website serves as a robust foundation for future growth and strengthens RE+ Events’ position as a leader in the clean energy industry, ensuring a seamless transition while supporting long-term digital innovation and engagement.
