Strategic Communications for Market Leadership
To capitalize on the expanding solar market and address pressing policy issues, we developed a comprehensive communications plan. This plan included a detailed timeline with strategic, results-focused tactics, ensuring all efforts were aligned with our goals. A thematic calendar was created to guide Standard Solar’s PR, social media and content initiatives, with each quarter highlighting key focuses and monthly activities. By aligning these efforts, we supported both sales and corporate positioning while establishing metrics to track and report on our success.
Amplifying Media Presence and Social Engagement
Our strategy paid off with impressive results. Media coverage surged by nearly 300%, with over 50 proactively placed news articles and case studies. This success also led to a significant increase in media interview requests, positioning the company as a go-to source for industry trends, issues and project news. On social media, we refreshed the visual identity of Standard Solar’s X and LinkedIn pages. This resulted in a 50% increase in original blog posts and a highly successful X campaign with over 1,000 posts generating 250,000+ impressions and 3,000+ engagements. LinkedIn also saw robust engagement, with 189 posts garnering 225,816 impressions and over 5,000 click-throughs.
Sustained Impact and Ongoing Success
This multi-faceted campaign boosted Standard Solar’s media presence and social engagement and drove significant website traffic, generated valuable sales leads and reinforced the company’s thought leadership. The increased number of press releases and industry speaking opportunities further solidified Standard Solar’s position in the market. With continued focus on Standard Solar’s strategic themes, this campaign is set to deliver ongoing success, year after year.
